Hacker News, Techcrunch and Product Hunt: which is most effective to launch your product?

By on June 30th, 2014

Last week, we launched Front after 7 months of beta. To make it really official, we managed to be featured on 3 different channels: Hacker News, TechCrunch and Product Hunt. A week has passed now and we took the time to analyze how each channels worked for us. And we want to share the results with you.

Capture d’écran 2014-06-30 à 07.00.52

For each channel, we measured 4 metrics that made sense to us :

  • The number of unique visitors on our website (during the 24 hours following the post)
  • The number of signups (during the 24 hours following the post) – it”s the number of companies who signed up, not users.
  • The number of qualified leads (for us a qualified lead is a company that adds a shared inbox and invites at least one teammate)
  • The number of shares (Twitter mainly – still during the 24 hours following the post)

Since we have a 14-day free trial, we’re not able to measure the actual number of customers we got through the different channels yet but we’ll share those with you soon.

 

1. Hacker News

 

We posted on Hacker News a straightforward post: “Show HN: Front, Collaborative Email for Sales, Customer Support, Hiring and more” (see the post and comments here). Here’s the impact it had.

Chiffre HN

    • Number of unique visitors on our website: 6174 visitors
    • Number of signups: 96 companies
    • Number of qualified leads: 65 companies
    • Number of shares: 89 mentions

2. TechCrunch

 

TechCrunch wrote this article “Front is a shared inbox app that makes Email suck less”.

Chiffre TC

Here are the numbers that came out of it.

    • Number of unique visitors on our website: 2477 visitors
    • Number of signups: 173 companies
    • Number of qualified leads: 108 companies
    • Number of shares:  107 mentions

3. Product Hunt

 

We posted the new mobile version of Front on Product Hunt and it got a bit more than 150 upvotes in the day. Here’s how those helped us with our numbers.

Chiffre PH

    • Number of unique visitors on our website: 2574 visitors
    • Number of sign ups: 80 companies
    • Number of qualified leads: 55 companies
    • Number of shares: 35 mentions

Takeaways

 

We found that the three channels were really successful for us but they each brought us something different.

recap

  • Hacker News was great for bringing visitors on our website, with actually more than both other channels combined. It also brought us a few job applications!
  • TechCrunch brought us the most signups as well as the most qualified leads.
  • Product Hunt enabled us to connect with really great companies and investors.

All-in-all these 3 channels have brought us 349 new companies and 228 qualified leads over the couple of weeks. If you have any questions on this data or would like more info, please shoot us an email (you know how much we love them!) at team@frontapp.com, we’ll be happy to share more.

 

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62 responses to “Hacker News, Techcrunch and Product Hunt: which is most effective to launch your product?”

  1. bastienSR says:

    Thanks for sharing the results.

    As always, the best is to be at the most pertinent places where high quality traffic can come.

  2. Bradley Robb says:

    That’s some fun data.

    I hope you don’t mind, but I did a few quick conversion, so the individual numbers were easier to compare.

    If I’m understanding your process, a Signup is someone who filled out a form, and a Qualified Lead is someone who successfully onboarded and started using your product?

    If that understanding is true, then you managed a pretty steady Onboarding Rate:
    TechCrunch 62.43%
    Hacker News 68.42%
    Product Hunt 68.75%

    Your Conversion Rates (Visits into Signups) offer a much wider variance
    TechCrunch 6.98%
    Hacker News 1.55%
    Product Hunt 3.10%

    Did all of these people land on the same page?

    Also, is there any specific section of the TechCrunch article that was noted a lot in the comments? Seems like TC did a good job summing up your product benefit and you might want to loop that language back into the website.

    • Thanks Bradley and thanks for doing the math!

      You got it right for signups and qualified leads. Since some people usually stop just after sign up we like to differentiate both. We actually didn’t have a different landing page for the different channels so they all ended going through the exact same path.

      For the TechCrunch article, we didn’t notice anything that came back often (your comment made me go check it again in case we’d missed something!). But great idea to loop back the language into the website, we’ll definitely look into that!

  3. aledalgrande says:

    Well, the takeaway for me is that Techcrunch is the best choice of the three, because it brought less, but more qualified visitors. Though this will vary depending on your business and moment and magnitude in which the marketing was done on the different websites.

  4. Far more interesting — HOW did you get mentioned on all three?

    • Mathilde Collin says:

      HackerNews is really hard to predict. Sometimes you get 100 upvotes, sometimes zero. Product Hunt: you need to know someone that can post your product, or ask Ryan Hoover. TechCrunch: I met one of the writers in an event and now have good relations with him.

  5. Thomas K. says:

    Thanks for sharing this data, really interesting. Why did TC convert visitors into signups better than the others? My guess is that after reading an entire article about the product, a lot of TC readers decided not to follow the link to the website because they knew it wasn’t relevant for them. With PH and HN a lot of people click to the website to just check what the product is really about. The short title/tagline doesn’t tell that much.

    • Thanks Thomas! Big chances that you’re absolutely right there. It’s true that it’s sometimes hard to fit all you want to stay in a short tagline. But getting exposure on the product in itself isn’t that bad either.

  6. Penelope says:

    What about the results of this blog post :) ? (which apparently has more shares than the three articles combined)

    • Great question Penelope! It actually performed a lot better than we could have ever expected. We’ve had more than 14k views so far!

      (and so sorry for the late response, I missed your comment when you first posted it)

  7. […] use its hand-picked daily list to find a diamond in the deluge. Founders use Product Hunt as an alternative launching pad: TechCrunch without the noise; Hacker News without the […]

  8. […] won’t be 100% sure of how our Product Hunt coverage will compare to the other usual channels such as Hacker News and TechCrunch but we are sure that by the time we officially hit that PR […]

  9. Harisankar P S says:

    So how many users continued to become paid users? Since TechCrunch is where all the startup enthusiast spend their time. I would really really like to know how much of them converted to paying customers.

  10. Thanks for sharing the great results Mathilde.

    As you know, success of a campaign depends on your actions before (preparations), during and after.

    Do you have any data on how much of these three entries were promoted elsewhere by the team, e.g. on social media?

    Whilst I have no real experience of HN and the Product Hunt, and the edocr team has not analysed data from all previous campaigns over 6+ year period, I do remember couple of notable events:

    1. http://thenextweb.com/insider/2012/09/27/after-five-years-toil-document-sharing-startup-edocr-hits-momentum-doubling-user-base-50000-6-months/ was immediately retweeted many hundreds of times, but brought hardly any traffic to site. Conclusion: people love retweeting to build their own twitter profiles, but may not care a bit about the underlying story.

    2. Whilst this is not a campaign of similar nature, http://www.edocr.com/doc/4/one-page-linux-manual has captured nearly 100,000 document views over a 6 year period. It was shared on StumbleUpon by a user, and even today, brings traffic daily.

    Sometimes stories last for few days. Others last for years. At the end, its a combination of all those stories which helps you in the long run. This also place a demand on you to continually produce stories.

    I believe you might find that this very blog post will produce far greater results for you in the long run than any story appearing on another site. But make sure, the URL never ever changes.

    I just signed up. Congrats for gaining another user.

    • Hi Manoj, thanks for your message!

      The number of times the three entries were promoted by the team is included in the number of shares. I don’t have the data in handy though to tell you how many came from our team and how many came from other people.

      Also, we totally agree that our launch wasn’t only those three entries and that it was a combination of a lot more factors (including preparations and actions taken afterwards).

      Thanks for signing, I really hope you’ll enjoy the app. Let me know if there is anything I can do to help :)

  11. […] won’t be 100% sure of how our Product Hunt coverage will compare to the other usual channels such as Hacker News and TechCrunch but we are sure that by the time we officially hit that PR […]

  12. […] what’s it like to be at Y Combinator on a major tech website or when I gave out some tips on how to launch a tech product on my company blog. You’ll never see me share how all of these things are different because I’m […]

  13. […] recent news, I really liked the blog post from Mathilde Collin, CEO of FrontApp – she built a report based on her data that she was […]

  14. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test in July, startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  15. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead. [22][23] […]

  16. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead. […]

  17. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  18. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, startup Front compared us, Product Hunt and Hacker News as vehicles for sign-ups. TechCrunch came out ahead.  […]

  19. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  20. […] So is Product Hunt a subsequent Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed a normal tech blog launch in preference of soothing rising on a site, others continue to justice press as an effective approach of gaining new users. In an eccentric exam this past July, a startup Front compared us, Product Hunt and Hacker News as a car for pointer ups. TechCrunch came out ahead.  […]

  21. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  22. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  23. […] So is Product Hunt the subsequent Michael Arrington? Whereas many startups, like Danny Trinh’s GetCap, have bypassed the normal tech weblog launch in favor of sentimental launching on the location, others proceed to courtroom press as an efficient means of gaining new customers. In an unbiased check this previous July, the startup Front in contrast us, Product Hunt and Hacker Information as a car for signal ups. TechCrunch came out ahead.  […]

  24. […] So is Product Hunt the next Michael Arrington? Whereas many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech weblog launch in favor of sentimental launching on the situation, others proceed to courtroom press as an environment friendly technique of gaining new clients. In an unbiased verify this earlier July, the startup Front in distinction us, Product Hunt and Hacker Info as a automotive for sign ups. TechCrunch came out ahead.  […]

  25. […] So is Product Hunt the subsequent Michael Arrington? Whereas many startups, like Danny Trinh’s GetCap, have bypassed the normal tech weblog launch in favor of sentimental launching on the state of affairs, others proceed to courtroom press as an surroundings pleasant strategy of gaining new shoppers. In an unbiased confirm this earlier July, the startup Front in distinction us, Product Hunt and Hacker Information as a automotive for signal ups. TechCrunch came out ahead.  […]

  26. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  27. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  28. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  29. […] Product Hunt让用户可以把自己发现的或者感兴趣的产品推荐到网站上,审核通过以后,所有用户可以根据自己的喜好支持不同的产品,使其以排行榜的方式呈现出来。与科技博客相比,Product Hunt无疑是一种让人们更快更便捷的接触到新产品的途径。那么Product Hunt类网站的崛起对科技博客是否会产生影响?而像Hacker News这样的内容分享网站呢?7月,Front曾就这个问题进行了一项调查,选取了几个有代表性的网站,以UV数、注册人数、“忠诚型”用户数(qualified leads)和分享数四个指标对这三类网站进行了一个测评,对结果感兴趣的朋友可以点此阅读。 […]

  30. […] Product Hunt让用户可以把自己发现的或者感兴趣的产品推荐到网站上,审核通过以后,所有用户可以根据自己的喜好支持不同的产品,使其以排行榜的方式呈现出来。与科技博客相比,Product Hunt无疑是一种让人们更快更便捷的接触到新产品的途径。那么Product Hunt类网站的崛起对科技博客是否会产生影响?而像Hacker News这样的内容分享网站呢?7月,Front曾就这个问题进行了一项调查,选取了几个有代表性的网站,以UV数、注册人数、“忠诚型”用户数(qualified leads)和分享数四个指标对这三类网站进行了一个测评,对结果感兴趣的朋友可以点此阅读。 […]

  31. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead. […]

  32. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  33. […] Product Hunt让用户可以把自己发现的或者感兴趣的产品推荐到网站上,审核通过以后,所有用户可以根据自己的喜好支持不同的产品,使其以排行榜的方式呈现出来。与科技博客相比,Product Hunt无疑是一种让人们更快更便捷的接触到新产品的途径。那么Product Hunt类网站的崛起对科技博客是否会产生影响?而像Hacker News这样的内容分享网站呢?7月,Front曾就这个问题进行了一项调查,选取了几个有代表性的网站,以UV数、注册人数、“忠诚型”用户数(qualified leads)和分享数四个指标对这三类网站进行了一个测评,对结果感兴趣的朋友可以点此阅读。 […]

  34. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  35. […] the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead. We are huge fans of Product Hunt at TC, and view it more as a supplementary product to what we […]

  36. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  37. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  38. […] So is Product Hunt the next Michael Arrington? While many startups, like Danny Trinh’s GetCap, have bypassed the traditional tech blog launch in favor of soft launching on the site, others continue to court press as an effective way of gaining new users. In an independent test this past July, the startup Front compared us, Product Hunt and Hacker News as a vehicle for sign ups. TechCrunch came out ahead.  […]

  39. Videolean says:

    Mathilde,

    many thanks for sharing the data and congrats for the featuring in such 3 great portals. Not many people can say that.

    This has been very inspiring for our last video about what steps everyone should follow to be in the Product Hunt top 10. Linked to this exact post and thought would be of your interest sharing it here: http://blog-en.videolean.com/post/97217364041/what-to-do-featured-on-product-hunt

    Hope you like it.

  40. […] on Product Hunt. We’ve even had a couple go viral: Mathilde Collin of Front did a great study of launching a product on different distribution outlets (Hacker News, TechCrunch, and PH) that got […]

  41. […] As a startup of the batch, you get high visibility thanks to Demo Day and to your own TechCrunch launch. Thanks to that, we were able to get more than 300 signups in our first couple weeks (see exactly how we did it here). […]

  42. kurt b says:

    I have yet to be on Tech Crunch (now I want to), but I can say that Product Hunt really gave me a boost. I detail the boost that I got for my app “Hey” here: https://medium.com/@kurtybot/how-product-hunt-helped-jumpstart-my-app-hey-bdc3dd543560

  43. […] of products, launching on Product Hunt is now a reasonable tactic, and a couple of startups have written blog posts about the results and insights they got from doing exactly […]

  44. […] of products, launching on Product Hunt is now a reasonable tactic, and a couple of startups have written blog posts[5] about the results and insights they got from doing exactly […]

  45. […] of products, launching on Product Hunt is now a reasonable tactic, and a couple of startups have written blog posts about the results and insights they got from doing exactly […]

  46. […] of products, launching on Product Hunt is now a reasonable tactic, and a couple of startups have written blog posts about the results and insights they got from doing exactly […]

  47. […] of products, launching on Product Hunt is now a reasonable tactic, and a couple of startups have written blog posts about the results and insights they got from doing exactly […]

  48. […] of products, launching on Product Hunt is now a reasonable tactic, and a couple of startups have written blog posts about the results and insights they got from doing exactly […]

  49. […] of products, launching on Product Hunt is now a reasonable tactic, and a couple of startups have written blog posts about the results and insights they got from doing exactly […]

  50. […] of products, launching on Product Hunt is now a reasonable tactic, and a couple of startups have written blog posts about the results and insights they got from doing exactly […]

  51. sbiddo says:

    Just wanted to let you know that we created http://crowdhunt.co, it’s like producthunt but only for crowdfunding projects.

    If you are interested drop me a line and i will send you an invite!

  52. I thought after giving us some wonderful data analysis, we would be treated to some sort of conclusion/recommedation, I am left in suspense though I must admit the results are pretty good…well done

  53. Hey @mathildecollin:disqus! Great write up, congrats on getting featured on the big 3! Bablic, https://www.bablic.com, was actually featured on ProductHunt last week and it made the top 10. I’m writing up something on our blog to explain our results and so on, and I’m wondering how did/do you calculate shares? We don’t have a twitter button or anything on the homepage so I’m trying to find out how you got that number? Thank you!

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